Example of similar product: 'That's What I Like' Bruno Mars

Within Bruno Mars' music video 'That's what I like', there are two main aspects featured; lighting and animated drawings. This style of music video doesn't follow a story line but only features the artist Bruno Mars dancing a choreography that has been edited to create a more 'twitch', jumping effect to fit with the music. The concept featuring animated drawings, Bruno uses to dance around/dance with, follows the meaning of the lyrics (and making cultural references) rather than creating a linear story line. Other videos similar to this concept is Niall Horans 'This Town' lyric video and 'Riptide' by Vance Joy.

I believe that this music video is an example of something similar to the ideas I have for my own music video to the song 'Beautiful People' by Chris Brown. One thing I want to focus on in my music video, aside from any filming ideas/story plot ideas, is the contrast of light and dark as I plan on using this idea to help to create more depth in my clips. This song in particular falls under the same song category as 'Beautiful People' being R&B/ soulful, this link in style is shown by the steady up beat-ness of the song and when reaching the chorus the lyrics and tune slow down to a more soulful re-enactment of the song (creating a change in the music to allow the audience to decipher the musical change in the song).

In the editing side of this music video, the opening shot shows a lit background creating a silhouette of Bruno Mars while text appears of the title of the music video and of the artists name. 'Bruno Mars' is in gold being underlined with a red line and 'That's what I like' in a white font. The design of this has been made to look rough and messy (similar to Justin Bieber's song 'Where Are U Now'.) which intertwines with the animates white drawings that feature throughout this music video. The lights changing position are relative to the beat of the music, moving from lighting up the backdrop (where it is mute in the music video) to lighting up the room -changing from different corners due to the change of beat- when the music stars.
the effect of the lights changing on the beat of the music creates movement and a 'change of scenery' where there isn't any, it allows different depths of field in the frame.

The colours grey, black and white are most used within this music video. Although these are cold colours and represent darker and dangerous moods, the choreography and animated drawings that list under the Mise en Scene of this music video, create a happy and soulful atmosphere. At the end of the video the choreography allows Bruno to exit/walk out of the frame, this shows the audience that he is in control of the constant movement taking place on the screen.

Throughout the music video the most used general camera angle is a wide shot with a stationary camera. This shot allows the audience to see the whole of Bruno Mars' body, a clear shot of his choreography. The stationary shot also allows Bruno to move around the area easily using the space to his own ability.
Nearing the end of the music video the shot changes for the first time to a high angled close up onto Bruno who sings upwards towards the camera. This high angled shot shows Bruno's singing escalating while animated/drawn on rain falls onto him. While this section of the song becomes more dramatic, when taken out of context it is one of many repeated scenes in romance films where the man is making promises and trying to fix his mistakes to his late-misses' while standing in the rain.