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Within The Weeknds music video 'Reminder', its main focus revolves around movement and explicit content. It is evident that The Weeknd is creating a link between all of his music videos by creating a signature symbol and colour for himself; the colour red and the religious cross.
At the beginning of the 'Reminder' music video it follows a linear storyline, the camera panning across 'Hollywood' and following a helicopter in the darkening sky until it lands, opening for the main singer from The Weeknd to exit. Within the editing concept, this portion of the music video has beeen edited to have a blue/ cold tint, contrasting with The Weeknds signature colour -red- lighting up the screen from the inside of the helicopter.
The camera follows at a wide, level shot behind The Weeknd (TW) into a warm lit mansion. Throughout the music video the camera angles are all similar when focusing on TW, being of a low angle facing up towards him, having connotations of power and influence.
The style of 'Reminder' is R&B, featuring a rhythmical beat and slower paced singing. This style of music is created by TW and is his signature take on the genre R&B. When the music reaches the chorus it becomes more upbeat, although this change in tempo doesn't particularly affect the shots used in the music video.
Linking onto this concept, the editing throughout the music video has a typical structure now found in the most recent R&B and Pop music videos. Within 'Reminder' the shots and clips change on the heavy/ distinct beat featuring in the song which helps to create clarity and structure in the video. The editing done in the video features allot of 'slow-motion' or overcranking and 360 degrees tilted shots. The use of overcranking is to create a more dramatic affect (which also allows an increase of judgement on the intent of the artist/actor, giving the viewers a false impression that the actor had more time to predict what was going to happen if it were applied where something negative happened) in the shot taken. In parts of the music video shots taken become quite literal to the lyrics, for example; "travel around the world" TW is shown walking towards an aeroplane. The concept of flying remains in the video after this, the aeroplane being featured multiple times and more outside shots are taken
Mise En Scene is used in 'Reminder' to help portray the signature look TW is creating throughout his album 'Star Boy'. TW's style and appearance is clearly perceived by the viewer through the contrast between light/ dark, and the colour red. TW abuses the original concept of the religious cross, linking it into violence -shown in the music video 'Star Boy', and on the back of the dark hooded gang in this music video (also being the colour red). In contrast to the overall mood created in the video, at the mansion where TW is singing at for the most part of the music video, he is shown surrounded by a warm light -thus not creating a 'gloomy' atmosphere unlike the rest of the shots.
The symbolism of red can be perceived as either romance or danger. TW uses this dominant colour throughout this music video and album. The colour is seen when TW first enters the video -exiting the helicopter (previously mentioned)- the colour of the religious cross printed on the back of the gangs jackets, party cups multiple people end up holding and the colour of the Lamborghini (appears when sung "silence of the Lambo" which is a conjugation from the title of a horror film 'The Silence of The Lambs'.
The style of 'Reminder' is R&B, featuring a rhythmical beat and slower paced singing. This style of music is created by TW and is his signature take on the genre R&B. When the music reaches the chorus it becomes more upbeat, although this change in tempo doesn't particularly affect the shots used in the music video.
Linking onto this concept, the editing throughout the music video has a typical structure now found in the most recent R&B and Pop music videos. Within 'Reminder' the shots and clips change on the heavy/ distinct beat featuring in the song which helps to create clarity and structure in the video. The editing done in the video features allot of 'slow-motion' or overcranking and 360 degrees tilted shots. The use of overcranking is to create a more dramatic affect (which also allows an increase of judgement on the intent of the artist/actor, giving the viewers a false impression that the actor had more time to predict what was going to happen if it were applied where something negative happened) in the shot taken. In parts of the music video shots taken become quite literal to the lyrics, for example; "travel around the world" TW is shown walking towards an aeroplane. The concept of flying remains in the video after this, the aeroplane being featured multiple times and more outside shots are taken
Mise En Scene is used in 'Reminder' to help portray the signature look TW is creating throughout his album 'Star Boy'. TW's style and appearance is clearly perceived by the viewer through the contrast between light/ dark, and the colour red. TW abuses the original concept of the religious cross, linking it into violence -shown in the music video 'Star Boy', and on the back of the dark hooded gang in this music video (also being the colour red). In contrast to the overall mood created in the video, at the mansion where TW is singing at for the most part of the music video, he is shown surrounded by a warm light -thus not creating a 'gloomy' atmosphere unlike the rest of the shots.
The symbolism of red can be perceived as either romance or danger. TW uses this dominant colour throughout this music video and album. The colour is seen when TW first enters the video -exiting the helicopter (previously mentioned)- the colour of the religious cross printed on the back of the gangs jackets, party cups multiple people end up holding and the colour of the Lamborghini (appears when sung "silence of the Lambo" which is a conjugation from the title of a horror film 'The Silence of The Lambs'.
