Claudia Wingrove A2 Portfolio

The picture above is a photo I took when on set filming for my music video. I chose to use this snapshot which is set in the same area as one of the shots that feature in my music video because of the symbolistic attributes that come from this image. The closed body position suggests, in the case of my music video, the separation the character feels from society. The journey of the music video follows a man who struggles with portraying his emotions and therefor feels separated from reality and other people. He lives a lonesome life and every daily occurrence is a repetition of the day before, this is shown through the fast sped-up and slowed down clips and the change in opacity and over-laying of clips, these attributes re-enforce the mental state of the character and is a notion that hopefully a male audience can relate to through the oppression media and society has on the men not being able to express their emotions.

This shot captures the meaning behind the music video very clearly. Changing the shot to black and white and over contrasting it on Photoshop, I was able to create a powerful image by enhancing the silhouette of the man so that he can stand for the generation of men who feel unable to express their emotions because of the fear of loosing respect or the general sense of 'manliness'. The basic colours of black and white will enable me to use different coloured of font that will contrast and stand out from the background (i.e. red, white, black and grey).

The surrounding area behind the character, because of the contrast, is mostly white which will enable me to overlay text that will be visibly clearer to see and read. The varying amount of black lines across the white background reinforce that the character is standing in front of water, something that is mentioned throughout the song 'Bruises', contextually bounding the image to the song and album. The black lines showing the rippling of the water enable the background to become textured by adding in more dimension and patterns, this foregrounds the man standing in front of the water which enables the man to become more of a dramatic and meaningful symbolism for men.

Throughout designing my Ancillary 2 album poster I used a varying amount of different fonts, colours and sizes. The bottom left screen shot shows the information of the details that make up the size and design of the title of the poster advertising the album. The grey title is also edited to have lower opacity levels so that when it's overlaid over the background the tones of the grey change due to the black and white it overlaps.

I chose the colour grey for the title because it is a mid tone between white and black and in itself would stand out from the background. I used white font for the name of the artist and the advertisement of two of the songs that will be found on the album; 'INCLUDES NO.1 HIT SINGLE/ RUSH/ AND THE NEW SINGLE FADE'. The title of the two singles are written in a bigger and bolder font than the one used to introduce the singles. Inspired by the magazine adverts that I have analysed, I experimented with the size and style of fonts until I found one that worked well with the layout of my poster.

'ALBUM AVAILABLE NOW' and the link to the artists website are written in red. I chose to use this colour because it highlights the information that will increase the popularity of the artist and the amount of albums sold. The colour red will influence the public into wanting to buy the album because the colour connotes urgency. using red to highlight the artists website will enable the public to research and visit the website that could potentially have links for the audience to buy the music online or to merchandise. Overall I chose the colours carefully depending on the type of information I wanted the audience to receive first.

In this screen shot I created a diagram that shows my thoughts and planning for my Magazine Cover/Poster. I used the themes as ideas to branch off into what designs I could possibly use to create for my poster. By studying the song I have chosen to underlay on my film, 'Bruises' by Lewis Capaldi, I portrayed the meanings behind the lyrics through my filming and story line and now I have also used it to inspire my magazine cover so that I can create a running similarity through my work.

What is an Album Magazine Advert?

Magazine Album Adverts are advertisements that are published in magazines to promote an artists most recent album release. The advert will also enable the public or the bands chosen target audiences to know the song releases 

Magazine adverts are advertisements in magazines that promote the artists and the release of a new album. They let the target audience know of new music by artists as well as the release date of the music and possible features the album will contain along with giving information on how to purchase the album.
The advert follows a style, layout and design similar to the actual album. Artists do this to create a more branded appearance for the album, or use an overarching colour design (such as The Weekend) or font (found in Bruno Mars' work) to apply to the design. An Album Magazine Advert is popularly found as a single page spread, though double-page spreads are not uncommon and feature information on the album cover, artists name, album title, a ( or multiple) magazine reviews, the release date and any other information to the artists or bands social media or ways to contact the institution. 

Here is a range of different album magazine covers that show a range of different artists work:


'Who You Are' by Jessie J-

'RATED R' by Rihanna-
 'Strange House' by The Horrors-