Ancillary Research 2: Photoshop Font

Throughout designing my Ancillary 2 album poster I used a varying amount of different fonts, colours and sizes. The bottom left screen shot shows the information of the details that make up the size and design of the title of the poster advertising the album. The grey title is also edited to have lower opacity levels so that when it's overlaid over the background the tones of the grey change due to the black and white it overlaps.

I chose the colour grey for the title because it is a mid tone between white and black and in itself would stand out from the background. I used white font for the name of the artist and the advertisement of two of the songs that will be found on the album; 'INCLUDES NO.1 HIT SINGLE/ RUSH/ AND THE NEW SINGLE FADE'. The title of the two singles are written in a bigger and bolder font than the one used to introduce the singles. Inspired by the magazine adverts that I have analysed, I experimented with the size and style of fonts until I found one that worked well with the layout of my poster.

'ALBUM AVAILABLE NOW' and the link to the artists website are written in red. I chose to use this colour because it highlights the information that will increase the popularity of the artist and the amount of albums sold. The colour red will influence the public into wanting to buy the album because the colour connotes urgency. using red to highlight the artists website will enable the public to research and visit the website that could potentially have links for the audience to buy the music online or to merchandise. Overall I chose the colours carefully depending on the type of information I wanted the audience to receive first.