Ancillary Research 2: Advert Analysis 2

The second advert analysis I did was Selena Gomez's magazine advert for her album 'Revival' and compared two designs against one another. 

     

Within these two posters I compare the two album designs. The top one appears to be the main poster released by the artist this is because it is clearly laid out and the background used is the same picture as the one for the album. This shows a clear link between the album and the design and makes it visibly easier to find that album. The second poster uses a colour theme that is similar to the posters that are advertising the artists album tour, this links the selling of the album and the live performances together. Due to the different background this design features the cover image to the album on the front. This makes the audience aware of what the album will look like but makes the poster appear messy and too busy.

Background Information

Selena Gomez' first appearance was on the children's television series 'Barney & Friends' and gained a wider recognition when she took on the role of 'Alex Russo' on the Disney Channels series 'Wizards of Waverly Place' which aired between 2007 and 2012. Her albums with The Scene 'Kiss & Tell' (2009), 'A Year Without Rain' (2010) and 'When the Sun Goes Down' (2011)attained in the top ten albums on the US Billboard 200.  As a solo artist Selena Gomez released her number-one albums 'Stars Dance' (2013) and 'Revival' (2015) and in 2017 Billboard released information on her success, reporting that Selena has sold over 7 million albums and 22 million singles worldwide.

Main Image

The main image consists of a nude photograph of the artist. The bare picture of the artist suggests many things; she is exposing herself publicly by being the face of her most recent album, the exposing image has the artist covering the parts of her body that are sexualized, this shows the power and control she has over herself, a possible act of feminism and woman empowerment. The Image is placed to the right of the poster, the title of the poster is centralised and the information on the album and the image are positioned either side to the title. The image is in black and white, this design shows the contrasting shadows and highlights of the artists light backdrop and shadow covered face and body.

Title

On the magazine advert there are three titles: the title of the album, the artists name and a subheading announcing the release of the album. The title is written in a bold 'Narrow Ariel' font. This font is simple and easy to read, it is not a flowery text with insinuates the mood of the album. The colour red suggests power and strength which is also reflected in the background image of the artist. Red also suggests danger and may support the movement of the artists' music found in the album and the surrounding society or personal life of the artist.

 The title used for the artits' name is written in a bold, black font. This colour contrasts with the red used for the title of the album. This title was made smaller than the name of the album, this suggests that Selena wanted tot name of the album to be recognised rather than using her name as recognition. The font used for this is not flowery and represents the artists intentions behind the album, using a typewriting font.
This font is advertising the availability of the album, being the key words to let the public know that the album is available to download and stream. The same font and colour used for the title of the album is used for this minor heading. This title is centralised in the middle of the advert making it visible to see.

Layout

In this poster the image of the artist is centralised on the right hand side, mirroring this position is the information regarding the top singles that will be featured in the album. The title of the album is placed at the top of the poster headlining the artists name which is positioned on the left side of the poster. 'AVAILABLE NOW' is centralised in the lower third of the poster, the logos of the brands that are streaming the album follow underneath this title. The poster also advertises the artists website informing the audience where to find merch, this is positioned at the bottom of the poster aligned centre.

Font

The same font is used for all of the information on the poster. The title of the album is larger than the rest of the font and written in bold. The other headings are both sub headings and minor headings giving information on the album. All of the font is written in capital letters, this makes the information easier to read and eye catching, it is a none-flowery font which suggests that the boldness enables the artist to reach the preferred reception from their audience.

Colour Scheme 

On both of the posters the colour themes are very similar, the colours that situate with the album cover is white, light grey, dark grey and black. The first analysis of the first poster blends the background light grey from the album picture into the background. The title of the album is written in red, this is a bold colour and contrasts with the rest of the poster, this colour is used again in the smaller font that's advertising the the release of the album and the artists website. Black also contrasts with the bright background this colour is used to list which songs feature on the album and the title of the artist. Having two different coloured texts separates the information on the poster.
On the second poster the background is darker, the title of the album is also written in red but the title of the artist and what songs and artists are featuring on the album is written in white. Both colour designs are effective due to the contrasting whites and blacks and the used of bright red to highlight the title of the album.