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Advert Design Background
The picture above is a photo I took when on set filming for my music video. I chose to use this snapshot which is set in the same area as one of the shots that feature in my music video because of the symbolistic attributes that come from this image. The closed body position suggests, in the case of my music video, the separation the character feels from society. The journey of the music video follows a man who struggles with portraying his emotions and therefor feels separated from reality and other people. He lives a lonesome life and every daily occurrence is a repetition of the day before, this is shown through the fast sped-up and slowed down clips and the change in opacity and over-laying of clips, these attributes re-enforce the mental state of the character and is a notion that hopefully a male audience can relate to through the oppression media and society has on the men not being able to express their emotions.
This shot captures the meaning behind the music video very clearly. Changing the shot to black and white and over contrasting it on Photoshop, I was able to create a powerful image by enhancing the silhouette of the man so that he can stand for the generation of men who feel unable to express their emotions because of the fear of loosing respect or the general sense of 'manliness'. The basic colours of black and white will enable me to use different coloured of font that will contrast and stand out from the background (i.e. red, white, black and grey).
The surrounding area behind the character, because of the contrast, is mostly white which will enable me to overlay text that will be visibly clearer to see and read. The varying amount of black lines across the white background reinforce that the character is standing in front of water, something that is mentioned throughout the song 'Bruises', contextually bounding the image to the song and album. The black lines showing the rippling of the water enable the background to become textured by adding in more dimension and patterns, this foregrounds the man standing in front of the water which enables the man to become more of a dramatic and meaningful symbolism for men.
