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How are artists promoted? How has this changed recent years?
Artists are promoted through multiple different ways in order to share their music and to become more successful. One way in which they promote themselves is through collaborations with other famous brands (makeup) or people who are similar to them to reach a bigger audience for their own work.
Artist are promoted through the opposite sex's view (the male/female gaze) to become more popular through attracting the opposite sex. The sex appeal is evident in both male and female artists, Beyonce being seen as both an idol and extremely attractive, while Zayn is viewed as a 'tall/dark/handsome' male stereotype and having a mixture of audience supporters due to his time in 1D, his rapping and style in music.
In the modern day society, the fashion wear artist have sported has changed throughout the years due to the change in how the artists want to promote themselves and how everything has become sexualised or objectified. A clear comparison is between ABBA and Katy Perry, both artist wear clothes that are of their generation, ABBA wearing vintage/funky and newly introduced styles of clothing while Katy Perry became very experimental and became a sexual icon to.
In the current times, artist has millions of followers on multiple social accounts, easily spreading their music to reach a bigger audience. This benefits them by increasing the amount of global interest on their music sales, status and merch. While in 1975 when ABBA was at its most popular, the Internet wasn't even invented so there were allot more limited ways for the artistic group to attract a bigger audience. even without the Internet, ABBA and The Beetles became world dominating and that was because of the physical exchange of their music (through posters, vinyls/CDs, merch, videos and concerts) rather than the current use of the Internet, using the digital exchange to promote their music.
Artist are promoted through the opposite sex's view (the male/female gaze) to become more popular through attracting the opposite sex. The sex appeal is evident in both male and female artists, Beyonce being seen as both an idol and extremely attractive, while Zayn is viewed as a 'tall/dark/handsome' male stereotype and having a mixture of audience supporters due to his time in 1D, his rapping and style in music.
In the modern day society, the fashion wear artist have sported has changed throughout the years due to the change in how the artists want to promote themselves and how everything has become sexualised or objectified. A clear comparison is between ABBA and Katy Perry, both artist wear clothes that are of their generation, ABBA wearing vintage/funky and newly introduced styles of clothing while Katy Perry became very experimental and became a sexual icon to.
In the current times, artist has millions of followers on multiple social accounts, easily spreading their music to reach a bigger audience. This benefits them by increasing the amount of global interest on their music sales, status and merch. While in 1975 when ABBA was at its most popular, the Internet wasn't even invented so there were allot more limited ways for the artistic group to attract a bigger audience. even without the Internet, ABBA and The Beetles became world dominating and that was because of the physical exchange of their music (through posters, vinyls/CDs, merch, videos and concerts) rather than the current use of the Internet, using the digital exchange to promote their music.
