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What is a music video?
"A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings."
As the quote above describes, in the modern era music videos have become a source of income and promotion for the music artist. While creating an income for the artists and producers, it is also a platform that allows the artist to express their version of the song and what it represents for them and/or if something relevant is happening at the current time of the song release and the artist is passionate about it or a support of an act occurring then it will be shown in their music video. An example of this is Sia's 'Elastic Heart' and 'The Greatest' and Beyoncé's 'Formation'.
Each music video also reflects allot about the artist, their style/taste and how they want to be perceived. In The Weeknd's videos he wears allot of black (black leather jackets) and religious symbols, showing support and and up rise against and for Christianity. The Weeknd is an example of an artist that appears in their music video, while like mentioned above, Sia prefers to tell stories through dance choreography rather than have herself acting or singing to the camera.
Each music video also reflects allot about the artist, their style/taste and how they want to be perceived. In The Weeknd's videos he wears allot of black (black leather jackets) and religious symbols, showing support and and up rise against and for Christianity. The Weeknd is an example of an artist that appears in their music video, while like mentioned above, Sia prefers to tell stories through dance choreography rather than have herself acting or singing to the camera.
