.png)
How has technical convergence and the proliferation of hardware changed how music products are marketed?
DEF: Media technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.
Technological convergence has changed the way music products are marketed because of the different forms of social media and modern day audiences.
By the development of phones, not only now being used to call people, but to access the Internet, social media sites/apps, games and television. Having the development of phones and the converging of social media and phones, it allows artists to promote themselves to a bigger and more global audience which benefits the amount of income and popularity- although this couldn't be relative to music distribution in the early 21st century or the late 20th century, as music distribution was done all the same why so the comparison between being able to reach a more global audience by the Internet and by reaching a global audience through physical copies of the music and tours.
Being able to reach multiple countries around the world due to the Internet makes it easier for artists and groups to become more popular in multiple countries rather than just the original place they came from.
Groups and artists such as Elvis, The Beatles, Spice Girls, ABBA became popular due to being from either America or England, linking the two countries together and then become world known and to make their place in our music history. Music was also a new thing, with new trends appearing, these artists and groups were the bases off of how the music today was created.
DEF: The proliferation of hardware refers to the rapid increase in physical technologies which assist the production, distribution and exhibition/consumption of a film or its related products or services.
Due to the growth of technology, artists have been able to reach a world wide audience to promote their music and to have a growth in their audience. Having an easier access to a bigger audience allows artists/groups to spread a message, gain influence and become an idol which works for and against the artists/groups. With the growth of the Internet, it has also affected the reception of the audience and the power they have over responding to an artists work.
The public have also changed with their responses to artist work. They are able to compare music and artists against one another, supporting and hating on the artists work allot quicker and with more intensity than when they didn't have the Internet. It has allowed them to become more critical of artists work, influencing artists to have a more unique dress style and voice to become more individual and impressionable.
Being able to reach multiple countries around the world due to the Internet makes it easier for artists and groups to become more popular in multiple countries rather than just the original place they came from.
Groups and artists such as Elvis, The Beatles, Spice Girls, ABBA became popular due to being from either America or England, linking the two countries together and then become world known and to make their place in our music history. Music was also a new thing, with new trends appearing, these artists and groups were the bases off of how the music today was created.
DEF: The proliferation of hardware refers to the rapid increase in physical technologies which assist the production, distribution and exhibition/consumption of a film or its related products or services.
Due to the growth of technology, artists have been able to reach a world wide audience to promote their music and to have a growth in their audience. Having an easier access to a bigger audience allows artists/groups to spread a message, gain influence and become an idol which works for and against the artists/groups. With the growth of the Internet, it has also affected the reception of the audience and the power they have over responding to an artists work.
The public have also changed with their responses to artist work. They are able to compare music and artists against one another, supporting and hating on the artists work allot quicker and with more intensity than when they didn't have the Internet. It has allowed them to become more critical of artists work, influencing artists to have a more unique dress style and voice to become more individual and impressionable.
