Tuesday, 1 August 2017

Example of similar product: 'Irreplaceable' Beyonce


Beyoncé's song Irreplaceable follows a simple fancifulness linear story line where a rich couple break up and the woman (played by Beyoncé) is 'chucking' the man out of her house which is shown by the man moving and picking up boxes filled with items. At the end of the music video the man arrives back at Beyoncé's house and she can't deny that he's 'still the best boy she's ever had'.
Between the beginning of the music video and the end where the story line is more realistic, it becomes more fancifulness, showing Beyoncé singing with a female band/group, changing from the story line previously.

Most of the filming was done with a hand held camera, this is a great affect to use for this music video as it allows the audience to fell like they are part of the story line (being in their POV). The camera is either stationary or follows either Beyoncé or the mans movements, this also allows transitions between shots easier as the same line of movement is followed through two or more shots. Throughout the music video the camera focus allot on Beyoncé, as the main singer and main female in the story line, being the main feature portrays her as a powerful woman.

With allot of the camera angles the man was on the left side of the shots he's featured in and not the middle third (centre), although this position is used in allot of horror films, subconsciously making the audience feel uneasy as unknowingly we prefer things to be centred, in this video the position is more literate to the first lines sung "to the left" although this link might/might not be the reason for his position on screen. The whole house and music video has a warm/natural tint to it creating a more realistic scene, rather being a dramatic dark or light colour.
The fashion sense is relative to the era the song was release (2006), this being seen as influential and sexy along with the decorative corsets she wore in between the linear story line. Beyoncé's fashion sense also created a new fashion for her audience as they would be influenced by what she was wearing.

At the beginning of the music video there is no music playing accept the background noise from the shot (Beyoncé filing her nails and the man moving the boxes). The music of the song starts only featuring basic lyrics, a guitar and an upbeat electronic drum beat. The opening shot is an extreme close up of Beyoncé filling her nails, moving outwards into a close up showing the man walking past B. The general shot after this is an open wide shot, fitting in all of Beyoncé's body in the shot.

The slow melody begins following from BeyoncĂ© watching the man walk past her "to the left, to the left", although these are the first lines of the lyrics, taken out of  context she is telling him to do something while he walks past her. At this point the camera has captured a close us of BeyoncĂ© while she begins singing. "Call up that chick, see if she's home" is sung by BeyoncĂ© while she is standing in an old fashioned mirrored room which someone would use to get ready. The shot captures B sitting in a corset pampering herself in a fake 'innocent' way, though she makes it obvious that she is better than the girl the man was cheating on her with.