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Music Video Inspirations
Both the music videos ‘Dusk Till Dawn’ by Zayn Malik, featuring Sia, and Sia’s own song ‘To Be Human’ are videos that are inspiring my current ideas supporting the filming for my A2 media coursework filming. Both of the videos are similar in the way that they have a clear storyline; beginning, middle and end (Zayns song also having credits at the end of his music video).
In the singer, song writers music video, Zayn starrs in his music video as an American double agent. His character appears to have something that either the FBI or an agency want from him. A woman who, we assume is working for Zayns character, indirectly gets involved by swapping over two identical suitcases so that Xayn doesn’t get caught. The music video opens with short clips that are sped up, an example of distorted time, giving the audience a preview of what the future could or will looking for the main protagonist. The video opens and end with the suitcase (that had a glowing yellow object inside) being opened by both the man and woman.
The footage used for the music video ‘To Be Human’ by Sia, was from the film that the song was written for. The music video clearly shows the story line of the film, where two lovers are separated due to the husband going to war and they both end up living parallel lives where eventually the both die from realistic event. Time is manipulated in the music video, by the odd cuts between the clips to make a soft movement look jerky, clips sped and slowed down and others reversed. The exploitation of time is also represented through colour; the memories are made lighter and clearer while the current events for both the lovers are tinged with green and blue filters or colours.
The idea of structuring a music video in the same way of a film would enable me to create a proper structure that would be stereotyped as a pop music video or one that doesn’t have a meaning.
