Claudia Wingrove A2 Portfolio

A lot of film idents created by the companies have chosen designs and colours that are both unique and begin to be associated with the company, idents such as 'Film 4' is a fixed design from the company and the logo and colours red and white are now a recognisable combination on all of the filmed made by the company.

Both red and white contrast one another, red being a bold colour that is highly recognisable, the white forming a crossed position that also represents the number four. The elongated shape of the four is also represented in the font of the company 'Film', the font also being in white, bold and elongated.


20th Century Fox has become an iconic ident for the company and has changed the filming company by producing successful films. This ident is shown at the beginning of every film the company has produced, and unlike static images the company has produced a short clip that shows a 3D image of the companies logo/ ident. In 2010 a new Ident was made to support the 75th anniversary of the company, the designers had produced a new and updated appearance following the same design as the iconic one previously. The Ident is of a gold statue or podium of the companies name, a dark sky behind it and a spot light lighting up the podium. The colours blue and gold are both rich and royal colours, contrasting with one other which enables the title of the company to stand out more.

The company LIONSGATE created a 0:21 second clip for their film Ident. The clip shows the camera moving backwards as cogs move to open a door exposing the companies name. The title 'Lionsgate' is shown with a light background, darkening the name of the company, white clouds opening around the back light. The connotations of clouds and bright light suggest innocence and 'Godly'.

Giving the impression that my actor is naked follows through with the idea of nature and exposure. Throughout the music video the character experiences a series of mental health issues, this is also metaphorically addressed by the bare skin he shows, truly exposing his body and mind in the calmness and comfort water brings. The use of water becomes a symbolic reference in my music video because of the lyrics "there must be something in the water".

The bottom clip shows the character wiping away steam from a bathroom mirror. This is a metaphorical act as the character is wiping away the bad thoughts going through his mind, and attempting to clear it from the negative image he holds against himself.

Shoot 2

The second set of shooting featured the actor in a spot light. This shots featured static and slow movements that I will use to create fillers to contrast with the other clips in my final film. The narrative follows the characters day-to-day actions, these clips will create a more metaphorical meaning portraying the venerability of the male character and how he is truly feeling rather than the 'face' he shows to society.
Moving the light around his face created different shadows that highlight different parts of his face and implied a more hollowed affect in others. This also creates a more skull like effect, connoting references to death and depression.

The top clip is footage from when I tested the angles of the lighting so I knew what shots I wanted within the actual footage and the angles of light that would be relevant to this part in my film.
Using light and shadows as a section within my film creates a separation between the reality and the mask that my character puts on his face.

The clip that I have attached to this post is footage
I edited to the song 'Bruises' by Lewis Capaldi. It follows a young man skating and struggling to improve. His inner turmoil is represented through the stills and over lapping clips over the faster, moving shots. I didn't edit the entire footage to the  length of music because I wanted to experiment with the meaning behind my narrative and where I could take it. I wanted to represent a man who was struggling with his mental health, so I aimed to capture that within this short narrative idea. By editing the first minute I could improve on my editing skills and work on the arrangement of shots, though this is not my final film it helped with my planning and what I actually wanted to feature in the final outcome, narrative, character and shots.

I wanted to create a timeline analysis of Sia's 'To Be Human'  because her footage can create a context for my own music video. Within her video it features clips from a film. These clips are organised in a way to create their own film and this is something that I wanted to touch on in my music video. Along with this context these clips both contrast and appose one another, not only does the lighting signify the change in area and time in the storyline, but it also falls back onto itself, repeating the same moment captured before the man goes to war, creating a non-linear storyline. This could suggest that it is the final time the main soldier spends with his lover before something inevitable will happen.
The music video opens up with a mid close up low angle shot on the mans face, cutting between that and an over the shoulder/ dirty mid shot of the same mans face in a convocation with his partner. The two clips contrast with one another, a 'before and during' the war appearance. The second time the camera switches to the first shot, the man is crying and then, for the first time the camera shot moves to his POV showing the woman he is talking to. The woman in this shot also begins to cry, a similar act happening between that shot and the previous one creating a mirroring effect and an emotion connection between the two characters. The camera also focus' on the mans face between the two shots, illuminating the colour of his eyes. The before and during shots of the war change the scenery around him, his appearance changes from clan to ragged but his eyes still stay the same.
The whole music video has a green-tint, this can have negative and dingy connotations associated with the different settings the film clips were shot in (urban, underground, abroad carnage; semantics of war).

The mood board above highlights the conventions of pop/ soul music. I intend on using some of these ideas within my non-linear story line for my music video. Inspired by the lyrics from Lewis Capaldi's song 'Bruises', I linked my interpretation of what the song lyrically means and what the representation of love and self hate means. The idea of water is to clean the body, I intend on using this metaphor to reflect the mental health of my character by them attempting them to clean themselves of the bad thoughts.

I included pictures of people walking away from one another and someone singing in a spot light to reflect the loneliness that appears through the lyrics in 'Bruises'. This will also be mirrored in my story line because I want to create a narrative hat is influenced by the music so that my footage and song fit perfectly together. The picture of the piano stands for the style of music and the beauty that it represented through the meaning behind the song.

Choosing a location for my new narrative:

For my final music video idea the location settings have changed. The narrative follows a young man in emotional turmoil, being affected by society and the pressure of deadlines, never feeling like he can be himself. 

The video will follow the character through his daily life, shooting multiple shots doing the same movement, but wearing different clothes. I will overlay the shots and change the opacity. The camera and chair will be kept in the same place and will connate a distortion in time. I will then follow the storyline with my character wearing one of the tops (from another day) from that scene through the rest of the storyline to show a change in day and the repetition of his actions. To correlate  this action I will over lay and mimic the idea for other actions. He will put his hand on a wall and I will re shoot this action multiple times and overlay it to create a mimicked and repeated movement, a possible level of OCD.
The first location is filmed within a bathroom with a big mirror, capturing his reflection and shooting multiple 'dirty' that will represent the inner turmoil he is feeling. I will follow him into the kitchen and out of the front door, standing and waiting. I will then overlay another shot where he will be standing in the same position but surrounded by traffic, this will create a contrast between the quiet and the loud surroundings but still showing that he is alone. One of my ideas is to portray a distortion of time. I do this by changing the opacity of an overlaying shot with the man standing in the bathroom and then another with him outside, the contrasting elements will portray the duration of time. He will then be followed by the camera in the same angle but in different locations. I will cut between the shots and create one movement of my actor walking forwards while his surroundings will change, this will portray his need of wanting to fit in and to signify his loneliness and separation of society.

A change in Music Video ideas

Since the post I have changed all three of my music video ideas. I had also chosen to change the song I will be filming to, which enabled me to become more receptive towards other possible ideas. Linking back to my film influences: 'To Be Human' by Sia and 'Dusk Till Dawn' by Zayn Malik featuring Sia, I wanted to structure my footage and editing in a similar way the producers for the two music videos had. 

The similarity between the two is that they are both made to look like short film. Though the footage filmed for the music fits, they both have a beginning, middle and end, a structure more popularly known for footage that has a clear narrative and story line, that may have an underlying message, compared to the most recent Pop music videos like 'Bon Appetit' by Katy Perry. By choosing a different style and type of music I believe that I will be able to structure my new music video idea around a meaningful and underlying problem within society that needs to be addressed.


Within the mind map I present my ideas in a clear and structured way, by using a visual outlet to see my ideas I was able to develop and ask questions related to the possible filming ideas that I have. My base idea is that my film narrative should bring to light something that the media suppresses. I wanted to focus on the medias representation of men because social media, and media in general is an outlet where as receivers we gain and spread information, keep in contact with others and is a forum that we also learn from. When a topic is not addressed through such a huge outlet which most people rely on to gain information and use to express their own beliefs (this can be shown by polls and trending hash tags to bring awareness to a topic or to how support) and a topic is never mentioned, it begins to suppress a huge majority of people and makes others unaware of it. By creating a specific narrative for my music video I will address a wide audience and surface the lacking support men are receiving for emotional help.



In this video, a clip from Jeremy Kyle's show, the audience laugh when the man on the show had to jump off a three story building because his 'domestic' partner had locked him outside on their balcony. The response from the audience shows the outlook society has when men are belittled and lack the emotional support they need. Kyle rightly supports the man and said that if it were a woman who had to do jump from a building to escape they wouldn't be laughing.
The stereotypes associated with male dominance over-rules the underlying emotional support men also need.

This edit enabled me to develop my editing skills by using two sets of footage to make this music video. Within my previous edits I had created a narrative only using shots from one location. For my final idea I plan on using different footage and locations to create a travelling story line, this will be expressed through both stationary and moving shots. I used the footage I filmed previously of a dancer and clips from an interview with a boy to create this music video, I wanted to create a merged connection between the two men. Following the male gender I explore the weaknesses and strengths they both feel which is represented through the strong and expressive movements made by the dancer and the emotionally bound boy which is sat still in the interview. The juxtaposing movements express the image that society wants to see compared to the emotions the male may actually be experiencing. The story line is woven together by the similarity and unity of the contrasting stillness and movement.

I decided to film a visual feedback on the two video edits I made from the two music video edits because it provides a personal and engaging interaction between the viewer and the speaker. It allows me to compare the two edits and to either add additional clips or change the narrative slightly. I learnt that I needed to make my narrative clearer, a concept that fits with Stuart Hall's Reception Theory. With more footage and re-arranging my clips I will aim to make a clearer narrative for my music video.

Why would I use technology to provide Audio-Visual feedback?

I created this edit to another piece of music by Martin Garrix & Troye Sivan. I wanted to edit the clips to another piece of music to see whether it could change the meaning and appearance of my music video. With 'Beautiful People' by Chris Brown, I became limited to my editing and filming as the song didn't help me to express the proper context and meaning I intend on portraying within my music video. This edit follows my first pitch, second idea, only featuring clips of Dan dancing and non-professional clips to to create a 4th wall, a camera behind a camera.

Within this clip I wanted to portray a better story that worked with my footage, as mentioned above, I felt that my work was being restricted by my previous song choice as there were only a few ways that I could present my idea ina way that would fit with that song choice. I wanted to explore the different ways that I could present my idea for my music video and how it can be interpreted differently because of the layout and positioning of the clips. With other filmed clips I will create a second version of this music video that will feature other footage. This will create a different context within the video with a possible use of voice overs.
When I film my linear storyline I will re edit and follow through with my third idea with featuring a linear storyline along side the choreographed piece.

Idea 1 and 2 Edits

This is the final footage of my finished music video regarding the dancer and camera behind a camera idea. When filming I used a speaker to play the music aloud, this way my dancer could freestyle to the music in time which made it easier for me to link together the footage to the downloaded music. Although I will not follow through with this concept, the video was successful and has enabled me to develop my ideas further. 

Filming Day Review

I constructed my first day of filming on the 27th July 2017, during this date I completed the dancing section to my music video at a recently made basketball court in Adderbury. I chose to film on this day because I needed to work around my dancer and the days he was free. I chose the week, which I was free throughout, and asked Dan what days and times worked best for him as he works at multiple places and also for himself. I could only film (along with my best friend Millie helping with the filming) on the Thursday because, like mentioned above, it was a day that suited both Dan and Millie. I had estimated that the filming would take at least 3 hours to capture (time would have differed if I didn't have a second camera also filming) and forward planned by making sure the weather was dry and sunny.
Forward planning for this filming day demonstrated to me that working around other peoples timings and aiming for a specific day was a necessary thing to do. This showed that I was professional by pre-planning the day and what I wanted to film. On this day I filmed with two cameras to not only save time (as we wouldn't need to re film the same part of the dance from another angle) but to capture shots that might have been missed if I had to re shoot again.
My friend Millie helped me with the filming, she has followed through with Media at college and with being in most of her coursework and having a friendship for years, I knew that her style of filming would create a differentiation throughout my work and that was something that I wanted to portray in the dancing film. Having a difference in lighting and focus gives the shots more character.

The day ran smoothly, I filmed plenty of footage that enabled me to experiment with the layout on 'Premiere' to marry two clips together or to see which clips worked together. I created three different clips that were either the final or secondary edits for that part of my coursework. I then adapted my three ideas that bounced off from the initial footage of the dancer and followed through with two of them with the footage I made to create a more context bound final film as I had practiced my editing skills within the 2 of the three ideas I pitched about a week previously.

For my music video I won't be needing any specific props, above are pictures of the camera and tripod I will be using to film along side a second camera from Nikon, which will also help me to capture the same shot that is being filmed from another perceptive instead of having to re shoot what is happening to then retake the  When I filmed the choreography part to my music video I brought along a speaker to play the music out of which not only helped Dan (the dancer) to hear what he was dancing to, but would mean that I could here which part of the music Dan was dancing too when it came down to editing.

To the left are screenshots from the clips I have filmed already of the dancing choreography showing Dans clothing. I chose dark clothing for Dan because not only does it contrast with the brightness of the background but when he dances the dark movement will attract the audiences attention. His clothing is also fashionable, matching tight black trousers with a printed black and white top, grey trainers and a gold neckless, something also seen being worn by other hip hop dancers.

Within the linear narrative storyline that I will feature within my music video I will use skateboards and capture close ups and action shots of them being used in skate ramps. I chose skateboards as a prop and to be one of the main featured props used I the story because it will link the narrative with the dancing choreography through the retro locations they will and are filmed in/at (a basket ball court and at a skate ramps). The linear storyline will follow a trip with a group of friends starting off at a train station, the journey towards the skate ramps, clips at the skate ramps which will be the most featured within the storyline and then the trip back.

Organising: Text Messages

For one of my film ideas I wanted to film footage so that I could edit to the song 'Beautiful People' by Chris Brown. By organising a time and day with the dancer I wanted to film with, I was able to easily construct a plan for both of us that would work successfully. 

The mind map underneath portrays the general outfit and atheistic I want the dancer to be featured wearing in the dancing part of my music video. The clothes fit a hip-hop/ modern style which  correlates with the style/ genre of 'Beautiful People' by Chris Brown.

Initial Idea 3

Idea 3:

This idea bounces off Idea 2, using both the choreography filmed of Dan at a basketball court and the non-professional clips filmed by a secondary camera, which shows myself and Millie filming in and out of takes, this creates a more personal style of filming and editing.
Aside from the dancing clips, there will be a linear story line following through the music video, I will include both professional and non-professional clips with Dan along with the professional clips following the storyline in and out of context to create the third person narrative.

• Professional dance clips.
• A linear story line following a dance choreography.
• The colour will be made more saturated and brighter.
• Linear story line will follow a journey of traveling (a theme used in the original edit of 'Beautiful People' by Chris Brown) and will (and idea) end up at a skate park, which will link the locations between the dancer and the story line.

In the footage below, I have linked clips of some of the choreography created by the dancer. The clip on the left is a static mid shot, capturing the movement of the dancer jumping a twist movement in the air. Contrary to this clip, the footage on the right shows the camera is moving with the dancer in a smooth and controlled hold while capturing the dancer moving downwards. The opposing hold on the camera (static and moving) will separate the flow on the music video.

Initial Idea 2

Concept 2:
The second concept I might follow up for my music film to 'Beautiful People' by Chris Brown, is one that follows the organisation and professional filming of a dancer and his choreography. Within July, myself and a friend that has been studying media throughout her GCSE's and into College helped me film a choreographed/free styled piece, danced by a professional hip-hop, freestyle dancer, Dan. 

• Clips will show professional and non professional clips of Dan dancing. This will follow the concept of the music video: showing the development of the film.
• Enhance the colour on the professionally filmed clips, this will separate the two sets of footage.
• Sharp changes between each clip and footage will work with the rhythm beat of music.
• Possible use of audio from clips to create a difference between the non/professional clips.
• General outcome will be a dancing video that follows the concept of a camera behind a camera, this will create a duel narrative within my music video.

These are two clips that will be used for both the professional and non-professional filming footage. The top clip shows the dancer swinging on a bar, though out of character from the dance choreography, the camera follows the momentum of his body moving which will create a contrasting effect between the still shots on the dancer dancing and the non-professional clips.

The second clip is a takeaway shot following the dancer entering the basketball court. This is filler footage and will feature slightly later in the music video to portray the development of the filming and how the dancer came to be in the basket ball court.
Because of the blue metal and greenery surrounding the basketball court, the footage has a natural darker tone to it. I relied on natural lighting which effected the lightness of the footage.

Planning: Initial Idea 1

Idea 1:

Splits between two story lines, one would be following my family around London (a day out) which will then cut between that footage and one from a party, I will create a jagged effect with the party, overlaying blue filters on top to separate the two story lines.

The music video will start off by following family around in London, using fillers such as monuments and feet walking. I will bring in aspects of the party, and then throughout music video the party scenes will gradually grow and appear more often until the three-quarters of the way through the music video will be all about the party.

• The clips will work and change with the beat of the music.
• Opens with mother and daughter, portraying general beauty standards.
• Follows family around London.
• Darker clips of party will feature, some of the footage would be sped up.

For part of my music video I wanted to include a dance choreography. I began to make ideas and plan on what could fit in well with a R&B/ soul theme (which is the genre of the music I will be filming for). 

I chose to film the dance choreography at a basket ball court which is both a retro and modern in design.

Part of my location will feature the dancer, filmed at the basket ball court in Adderbury and the rest of the clips will feature a linear storyline following a group of people from Banbury to Oxford where there is a skate park and I will film them at the ramps. At these ramps I will be able to capture close up, in and out of focus shots and slow motion action shots which will help to represent my genre of music and will tie in with my first location, being at a basket ball court.

The linear storyline throughout the music video will feature the movement of the trains, professional still shots and less professional-take out of character- styled clips. The storyline will also feature shots of me filming or walking with the group as one of the main ideas for the music video is for it to un-intentionally follow myself filming and also being in the 'moment' other than just being behind the camera (a camera within a camera concept).

LONDON

The OCR specification listed a wide variety of choice for our A2 coursework, from making a music video to a newspaper; visual and physical options. For this piece of coursework I have chosen to create a music video, supporting this idea by also creating an album cover and magazine advertisement. 

Last year for my AS coursework I was working with another person, while this year I have decide to work by myself. I chose this path for myself as I felt that last year I could have improved more if I had worked individually, as there would have been more one on one lessons with my teacher rather than figuring things out with my partner and only relying on each other. By working with myself this year, I can develop my organisational skills and independence off from what I learned last year. Having a partner for my AS coursework pushed me to increase my organisational skills as not only did I have to figure out times and dates for myself and my partner to meet up, but also for the person we were filming with, which only created a small and specific amount of time we could ever film between.

Last year for my AS coursework I filmed a two minute opening to my film, I didn't want to carry out with that idea and I have chosen (mentioned above) to film for a music video. I chose this medium because I can personally relate more to a music video than a short film or two minute opening to a film. When choosing the music to film for I had to keep multiple things in mind; how many people I would want to film with/ who is more possibly available to feature in whatever I film, will it follow a linear story line? I did some research and watched allot of music videos with ranging genres to see how the artists interpreted their own music and how they wanted tot portray it. The content varied from showing a linear story, some featuring and others not the artist, just being a dance video and others featuring allot of metaphorical meanings.
With multiple different influencers I began to get an idea for what content I might want to feature in my future music video. With music the meaning can be interpreted in different ways, while with a film it is very structural and 'one routed'.

From last years final product I have improved my editing and filming skills I did this by filming and organizing extra trips with my family to London, parties and skate parks. Alongside this  I used online footage, such as dance choreography's and other clips used in non copy-written music videos, to practice my editing by make my own music videos through the editing platfrom 'Premiere'.

Unlike last year, I am using two cameras to film any footage, this not only helps me in collecting more footage but enables me to save time and practicality.

Ancillary 1- Digipak Design

I have chosen to create an Album Cover for my first ancillary because it will allow me to create a 'face' for my music video. With album covers an artist is able to create a unique piece that will cover the whole meaning of their album, or of something that represents themselves. Examples of this is  Beyonce's most recent album release, only consisting of a side angle of Beyonce looking down, her face masked by her arm with the title 'Lemonade' overlapped on top, while The Weeknd for his album 'Starboy' uses bold contrasting graffiti colours (red, blue, yellow and black) which are also colours that follow him throughout his music videos for this album, creating an on-going theme for him.

Current Inspirations:

Ancillary 2- Poster Advertisement for the Digipak

I want to design a Magazine Advertisement for my music video because it will help to develop my skills in designing. One of my other A-Levels is Art, and for work experience I have designed three prototype websites for the fashion company which went really successfully. Like the Album Cover, designing a magazine advertisement for the album will allow me to present the way I want to portray the album/ song to the public.
To design a layout and look for the final product I need to start planning for all of the content in the actual music video so that I can decide on colours and themes that will be used for the magazine advertisement as it would have to be a running theme throughout the music video/ album.

Current Inspirations: