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This analysis is on Jason Derulo's album 'Tattoos' Digipak:
Background Information
Jason Derulo is a singer, songwriter and dancer. Originally writing songs for the company 'Cash Money Records', co-founded with 'Birdman' and 'Young Money Records' owned by Lil Wayne and the rapper Diddy, he later signed to a record label named 'Beluga Heights'. In 2009 Derulo released his first debut single "Watcha Say" and sold over five million digital downloads, later gaining an RIAA certification of triple Platinum while reaching number one in America and New Zealand. "In My Head" was also released in the same year, and was later followed by his debut studio album 'Jason Derulo' in 2010. His second album 'Future History' was released in 2011, coinciding with the release of his single "Don't Wanna Go Home." In 2013 Derulo released his third album 'Tattoos' with a later release of "Dirty Talk" in 2014. The next year Derulo released another single "Want to Want Me" and his fourth single 'Everything is 4' on June 2, 2015. His most resent album '777' is due to be released in 2018.
Main Image
The main image consists of a digital painting of the artist which gives an impression of what type of music will be found in the album. The bright yellow background and warm colours are connotations of pop music and pop culture, this is also represented through the cartoon styled designs added to the artists neck. The image of the artist is positioned to the left side of the album cover, the artist head covers the centre of the front cover, the neck and the title of the album is off-centre which creates a wider visual and central point when looking at the front cover. From the shading made on the artist face, there is light coming from the side, hitting Derulo's face, this makes a shadow fall across Derulo's neck, drawing attention to his face rather than the rest of his body. The highlighted cheekbone creates a visual point on the front cover. In the drawing of Derulo he is wearing a white tank top, this is a casual style associated with either gym wear or a gangster appearance. Along with the neck sleeve having the title of the album embedded into the image, Derulo fits into the ideolgism factors made for a ghetto, pop culture appearance.
Title
The name of the artist is written in a white, block printed font. It is centralized at the top of the front cover which makes it easy to see, this may connote the artist intent by selling the album under his name rather than the title of the album, Derulo's name is wider and more popular known which will enable him to address a wider audience.The colour white foregrounds the name of the artist enabling it to stand out against the white background and the image of the artist. The title of the album is embedded into the design of the tattoos on the artist neck, this design idea doesn't distract the viewers from the entire image of the front cover as added text overlaid across the digital art of the artist would stop the image of the artist becoming the centre piece on the front cover.
Font
The name of the artist is written in capital, bold, white font. The text is simple and doesn't distract the audience away from the image of the artist. The plain, overlaying font marks a bold statement across the album, clearly titling the front cover with the artists name. The font used for the title of the album s a complete contrast to the one used for the name of the artist. Written in capital, bold, black font, the title of the album is written in a tattoo styled font. The black colour separates the title from the font used for the artists name.
Layout
The drawing is a close up of a side able of the artist, the side profile of the artist conceals half of his face, this design choice fitted into the trending style photos angles were taken in at the time of the release of this album. The side of his face that is exposed is illuminated with light, fitting into the warm colour theme. The name of the artist is positioned at the top of the front cover, this makes it easy to see who made the album. The title of the album is placed on the neck of the artist, it is written inside a banner styled box with a red, yellow and white background. The overall design of the front cover is simple and is easy to recognize and fits into the conventions of Pop music.
Colour Scheme
The colour scheme follows conventions that surround 'Pop' music. The bright yellow background draws attention to the album and is used throughout the design of the digipak. The main colours: red, yellow and blue are primary colours which is why the strong pigmented colours stand out against the brown and black shades. Derulo also used colours that worked with his skin colour, having a warm undertone enabled the artist to use rich colours that worked with his skin tone.
