Thursday, 25 January 2018

Ancillary Research 1: Digipak Analysis 2


 This analysis is on Troye Sivan's album 'Blue Neighbourhood' Digipak:



Colour Scheme-
Background Information
Troye Sivan is an Australian singer, songwriter, actor and YouTuber where he began to gain popularity as a singer through YouTube and participating in multiple Australian talent competitions. In 2013 Sivan signed with the company EMI Australia, an Australian music label, and in the following year released his debut 'TRXYE' which found itself at number 5 on the 'U.S. Billboard 200.' The albums' single 'Happy Little Pill' quickly reached number 10 on Australian music charts and in 2015, Troye Sivan released his second extended debut 'Wild' which followed by his debut studio album 'Blue Neighbourhood'. The album 'Blue Neighbourhood' features four of Troye Sivan's hit singles: 'Youth', 'Talk Me Down', 'Wild' and 'Heaven'. 'Wild' was originally released as the lead single for the singer and was released again as a remix featuring the singer-songwriter Alessia Cara, later being released for the third time as the third single to feature of the album in 23 June 2016. The album was the re-released with the deluxe version, replacing the same album previously named 'Wild (XXYYXX Remix)' with 'Blue Neighbourhood'.
Main Image

The main image consists of a digital art drawing which gives the impression of a semi-realistic but contemporary style. This piece of art portrays the genre of music that Sivan produces and what he believes expresses his artistic and fashion expressionism, sexuality and personality of the music found in the album. Troye Sivan's body alignment is forward facing but with his face turned toward where the light that is shining upon him from the left side. The simple white clothing design in the drawing shows the innocence and cleanness may feel after collaborating all of his personal song together.

Title



The title is embedded into the drawing which creates a single final cover album. The title of the album is written in a pretty, flowery pink colour, centralized on the front cover and placed above Sivan's head as if a halo or crown. The font is quite big, equally dominating the front cover as well as the artist on the front. It is easy to see and foregrounds the pink toned sky from the background. The title of the artist is written in capitals with a light blue colour. It is also centralized and placed above the title of  the album. It is clear that the artist wanted his audience to view the title of the album and himself first rather than his name as the title on an album holds more clarity and meaning.

Font
The font style used for 'Blue Neighbourhood' is also used on the back cover of the album to list the titles of the songs and the name of the album printed on the CD. Reference [1] studies the style of texts and says that the style of 'Blue Neighbourhood' written on the front and back cover and CD uses 'Infinite Stroke', a soft flowing font.

Layout
The artwork of Troye Sivan features a mid shot, centralizing Sivan in the middle. The colour of the sky rises above his head and the pink sunset and clouds in the background open up behind him. There are American or Australian styled rows of houses behind Sivan which suggests that he is standing in the middle of a road. There is a light coming from the left hand side, Troyes face is looking towards it, lighting up his face and over half of his body. The light foregrounds Troye, contrasting with the shades of blue and pinks used in the background.

Colour Scheme
The colour scheme consists of a ranges through different shades of blues to lighter whites and pinks and the majority of the colours appear pastel coloured, overall the album is made up of cooler tones. The bright light illuminating Sivan's face that contrasts him from the background can suggest many things, whether it is expressing the growing groups of paparazzi, a personal meaning such as representing a past memory or person that has influenced the album or himself or maybe to show that even though the album is full of songs that relate quite personally to the artist, that he is not as dark or emotionally attached to the people he based his songs around.